About Us

Our Approach

Because juries decide cases, we take a story approach to your case.

Story-Focused

Because Juries Decide Cases, we take a story approach to your case. As social psychologists, we understand that juries decide cases based on stories. Our goal is to examine what jurors believe and help develop the most credible and compelling story based on those beliefs and the facts of the case.

Jury-Data Driven

We spend time examining juror attitudes and listening to how jurors talk about case issues. Our analysis and recommendations are based on this quantitative and qualitative jury data. Anyone can guess or pontificate, we examine and listen.

Tailored to Your Case

Most cases will never be heard by a jury, but how a jury views your case offers valuable insights for discovery, mediation, trial and any other stops along the way. Our trial consulting services can help shape your case for discovery and depositions, or help posture it for mediation, arbitration or trial.

Focused on Winning

Whether facing a trial or avoiding one, learning what a jury thinks and how jurors talk about the case issues is crucial. We tailor our proposals to your goals. We want you to gain insights into your case to put your case in the best position. Ultimately, if your case goes to trial, we want you to win.

How We Work

Case Assessment

We begin with a thorough review of your case — facts, themes, parties, and venue — to identify the key issues that will drive juror decision-making.

Research Design

We design a custom research protocol tailored to your case, whether that means focus groups, strategy testing, a mock trial, or a combination.

Execution

We recruit representative participants, facilitate the research, and capture detailed data on juror reactions, questions, and verdicts.

Strategic Debrief

We deliver a comprehensive report detailing the case challenges and opportunities as well as strategic recommendations for your trial strategy, themes, and presentation.

Ready to build a stronger case?

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